hololive TODAY Returns to Anime Expo 2026
We at hololive TODAY have returned from Los Angeles for another year of Anime Expo at the Los Angeles Convention Center! While there was no standalone hololive production booth this year, we made it our mission to visit as many hololive-related booths as we could across the venue.
Anime Expo is the largest anime and manga convention in North America, hosted by SPJA. This year’s activities ran from July 2 to 5, and exactly like our coverage of Anime Expo 2025, we watched and observed all kinds of passionate fans in the anime, manga, video game, and VTuber industry gather in celebration of their niche mediums in Japanese entertainment.
Cosplayers, artists, photographers, journalists, and your average anime and manga enjoyer. All under one roof, all sharing the same space, all living in the moment.
Beyond the convention center, there were plenty of other hololive-related activations going on like a collaboration with ramen chain Shin-sen-gumi Hakata, as well as a Mori Calliope pop-up with Anime Jungle located both inside AX and in Little Tokyo. More on those later.
Of course, we can’t forget hololive English 4th Concert -Serendipity-. We’ll be dedicating a separate article to our coverage there, so look out for it!
We spent the weekend bouncing between booths, meetups, activations, and concerts, and below is our full recap of everything we saw at AX2026, along with a few extras! Below is a quick look at those AX activations.
[Table of Contents - Click to Navigate]:
HYTE x Ninomae Ina'nis at iBUYPOWER's Booth: Special Coverage
ohmonah x hololive English: New and Returning Collaborations
Bandage Brigade x hololive English -Justice- "Autofister" Merch
Honorable Mentions Outside the Anime Expo Venue
HYTE x Ninomae Ina'nis at iBUYPOWER's Booth: Special Coverage
iBUYPOWER Booth, West Hall #2342
We start our recap with special coverage: HYTE and iBUYPOWER invited us again this year for a tour of their new lineup, including a new collaboration with hololive English!
If you’re familiar with HYTE’s iconic Y70 Touch Infinite case, they introduced a collaborative version of the case themed around Ninomae Ina’nis from hololive English -Myth-!
The collaboration case was on display at the iBUYPOWER booth all weekend, showcasing its Royal Purple color way and glass panel art from Rosuuri and Ina herself! The case has a serialized back plate and Takodachi details in the trim.
The touchscreen on the case displays an interactive 3D model of Ina, and it can show her in her idling animations and reacting to gestures. The display also shows a Takodachi icon when booting the PC.
Along with this case, there’s a matching keycap and desk pad bundle. 155 keys, ANSI/JIS compatible, same purple color scheme, plus a 900mm x 400mm desk-pad featuring Rosuuri’s art.
The pricing for the HYTE x Ina collaboration case starts at $499.99. For the keycap/desk pad bundle, it’ll be $134.99. For fans outside of the US and Canada, both the case and the bundle will be on pre-order for now.
image source: https://hyte.com/promo/hololive?utm_campaign=inalaunch
Other than the Ina collaboration, iBUYPOWER also ran a Sakura Miko Collection Giveaway at the booth!
Anique x hololive English "Diner Caravan"
Anique Booth, West Hall #2328
Anique's "Diner Caravan" line of merch features hololive English -Advent-, Ouro Kronii, and Mori Calliope. Themed around the classic American diner, the girls were casted as diner staff. All art was illustrated by Shugao-sensei.
AX-exclusive bundles were available in person, with online sales opening sometime soon via GONKBONK.
At the front of the booth, life-sized standees of Nerissa Ravencroft, FUWAMOCO, Shiori Novella, Koseki Bijou, Kronii, and Calli gave fans the opportunity to take pictures. This was easily one of the busiest hololive-related booths all weekend.
AmiAmi x hololive English Serendipity Merch on Sale
AmiAmi Booth, South Hall #314
As an official sponsor of the concert, AmiAmi’s AX booth carried the concert’s official merch lineup:
Light stick: $35
T-shirt (L/XL): $35
Acrylic keychains: 15 designs, $15 each
Stickers: 15 designs, $10 each
Lines were especially long on the first day, wrapping inside the store and outside the store almost two fold!
Other than the merch sales, there was a Wishing Wall on the outskirts of the booth, giving hololive English fans the chance to leave messages and “wishes” they might have for themselves or for the talents as the concert drew nearer.
FEEL TECH x hololive English
FestivAX JPN Booth, South Hall #2214
FEEL TECH's booth offered something genuinely different from the merch-focused tables surrounding it. Fans had the chance to participate in a five-minute live demo experience built around next-generation haptic sharing technology.
Fans got to try the device alongside footage of concert performances, syncing physical sensation to what was happening on screen under the tagline "Feel what your favorite artist feels!"
Rimi Star Production's Booth and Pliffin Gacha
Rimi Star Production Booth, West Hall #176/178
Rimi Star Production's booth featured their line of hololive-themed plushies, including an all new Pliffin Gacha. The gacha featured mini plushies of Raora Panthera, Shirakami Fubuki, Hakos Baelz, and Ouro Kronii in an actual gacha machine! $25 for each roll, and the machines quickly sold out!
If you were hoping to grab a pull and missed it, Rimi Star Production will be at OffKai Expo 2026 with the same gacha at the booth.
On display and next to the gacha were bigger, new, and different-styled plushies of the same four talents, Fubuki, Raora, Kronii, and Bae, along with the previous collaboration plushies of FUWAMOCO!
Pero balloons returned this year, along with a couple new friends: Mr. Squeaks and Chattini balloons! These were free giveaways for those that follow the relevant talents and Rimi Star Production on social media.
FuRyu's YESfoto and SUKELU Booths at Round1 USA
FuRyu Booth, South Hall #3306
This year, FuRyu ran two hololive-related activities at their booth. The YESfoto archive photo booth gave fans the chance to take photos with the hololive English talents, and the SUKELU factory printing machine let fans decorate custom clear sheets featuring those same hololive English talents.
Both these activities ran on numbered, first-come tickets distributed at booth opening each day.
Additionally, it was revealed that these FuRyu photo and design booths will be headed to Round1 USA locations soon, meaning fans will have the chance to experience this beyond Anime Expo weekend!
hololive BASE x Round1 USA: September Merch Drop
CyberAgent ANIME Booth, South Hall #320
Speaking of Round1, hololive BASE was at the CyberAgent ANIME booth at AX with a crane game challenge activity.
Fans had the chance to win an exclusive Round1 card featuring all the hololive BASE members. That’s FUWAMOCO, Tsunomaki Watame, Kikirara Vivi, Yukihana Lamy, Hakui Koyori, AZKi, Laplus Darknesss, Himemori Luna, Shiranui Flare, Otonose Kanade, Koseki Bijou, Ookami Mio, and Shirakami Fubuki!
Also, various merchandise goods featuring hololive BASE x Round1 is set to go on sale in September at Round1 locations. This includes collaboration-themed buttons, acrylic keychains, a tote bag, and more!
AVIOT x hololive English -Promise- and -Justice-
AVIOT booth, West Hall #3000
AVIOT's earbud collaboration was on full display at AX, featuring past hololive collaborations with -Myth- and -Advent- while also teasing the new collaboration lines with hololive English -Promise- and -Justice-.
These two new sets have been confirmed to launch in late November 2026, with pre-orders opened since June 30, 2026. You can find the official product page here.
chirofish x hololive English Collaboration Merch
Chirofish booth, West Hall #3004
chirofish's AX booth carried its collaboration lineup of jackets and bags featuring hololive English's FUWAMOCO, Nerissa Ravencroft, and Gigi Murin.
Their Grem bags in particular appear to have sold through most, if not all, of their stock over the weekend! You can still purchase it and the other collab goods on their website here.
Ultra PRO x hololive OFFICIAL CARD GAME
Ultra PRO Booth, West Hall #3512
Ultra PRO’s TCG-focused booth had several hololive-themed playmats on sale!
Other than several hololive playmats featuring Tokino Sora and AZKi, they also had an Anime Expo-exclusive hololive OFFICIAL CARD GAME Advent vs Justice foil playmat! Unfortunately by the time we visited the booth, the Advent vs Justice playmat was sold out.
ohmonah x hololive English: New and Returning Collaborations
ohmonah Booth, South Hall #504
ohmonah returned to AX 2026 with two new hololive English collections featuring Mori Calliope and FUWAMOCO. On display and available for purchase was also their previous hololive English collaboration line of merch featuring Ninomae Ina'nis and Hakos Baelz.
As with the previous ohmonah drops, merch includes themed hoodies, bags, keychains, and more for all five talents!
Bandage Brigade x hololive English -Justice- "Autofister" Merch
Bandage Brigade booth, West Hall #170
Bandage Brigade, who collaborated with hololive English -Justice-’s Cecilia Immergreen and Gigi Murin, held a booth in West Hall showcasing their line of Autofister merchandise!
Shirts, jackets, hats, keychains, socks and more!
Nomscafeco x HOLOSTARS EN: Tea Set Collaboration Pre-Orders
Nomscafeco Booth, Kentia Hall #1612
Over in the Exhibit Hall section of Kentia Hall, Nomscafeco ran a booth for its HOLOSTARS EN tea set collaboration featuring Regis Altare, Axel Syrios, Gavis Bettel, Machina X Flayon, Banzoin Hakka, and Josuiji Shinri!
Pre-orders are up online here, but fans had the chance to smell samples of the tea on display at the booth.
Full-size cutouts of the participating HOLOSTARS EN talents were also showcased at the booth.
Mori Calliope x Anime Jungle Booth
Anime Jungle Booth, South Hall #725
This special Pop-Up at Anime Jungle’s booth had a special section for Mori Calliope merch, including physical albums, vinyl, plushies, and the limited-edition Reimei Compass T-shirt.
Unfortunately, the shirt itself sold out within the first couple of hours on the first day of Anime Expo.
A specially-designed shopping bag came free with any purchase of Mori Calliope goods.
OMOCAT x hololive Merch at Anime Expo
OMOCAT Booth, South Hall #1514
OMOCAT’s booth returned to Anime Expo with their usual lineup of goods, including their collaboration merch with hololive production!
Bushiroad with hololive OFFICIAL CARD GAME Merch
Bushiroad Booth, South Hall #1306
Bushiroad had a section in their booth dedicated to the hololive OFFICIAL CARD GAME, showing off the Advent vs. Justice Start Decks.
These Start Decks as well as the other hololive OFFICIAL CARD GAME booster packs, card sleeves, and more were available for purchase (we grabbed both the Advent and Justice start decks).
Honorable Mentions Outside the Anime Expo Venue
Mori Calliope at Anime Jungle in Little Tokyo, LA
Anime Jungle Little Tokyo, through July 12
Calli's AX weekend presence extended beyond the convention floor. Her pop-up at Anime Jungle's Little Tokyo storefront ran through July 12, carrying her full post-major-debut merch lineup alongside limited-edition Reimei Compass T-shirts.
Calli is also celebrating the Blu-ray release of her 2nd Concert, "Grimoire," with a world premiere screening on July 11 and 12 at the Alamo Drafthouse Cinema in Downtown Los Angeles! Tickets are $25.
You can read more about Calli’s Pop-Up and concert screening on the Universal Music website here.
hololive x Shin-Sen-Gumi Hakata Ramen Continues
Several participating locations in SoCal, July 1 to July 31
The first-ever hololive production x Shin-Sen-Gumi Hakata Ramen collaboration, starring Shishiro Botan alongside all of hololive English -Promise- (IRyS, Ouro Kronii, and Hakos Baelz), is still ongoing across participating SoCal locations, including a fully decorated space at the Little Tokyo branch.
There's still time to stop by before the collaboration ends at the end of the month.
See the official collaboration site for more information on store locations, hours, and collab time frame.
animate Los Angeles x hololive English 4th Concert -Serendipity-
For fans who couldn't make it to AX, official Serendipity merchandise was also available at animate Los Angeles in Del Amo Fashion Center in Torrance starting June 30 (while supplies last).
Merch on sale was similar to the AmiAmi booth:
Light stick: $35
T-shirt (L/XL): $35
Acrylic keychains: 15 designs, $15 each
Stickers: 15 designs, $10 each
Other hololive-related Booths and Images
Here’s some extra photos from our Anime Expo 2026 weekend!
Final Thoughts
Without a dedicated hololive booth this year, AX 2026 for hololive fans was geared more towards collaboration booths and artist alley. But that alone says a lot about how far hololive has grown in its overseas influence and partnership opportunities here in the West.
So much to see hololive-wise inside and outside the venue, and pairing it with Serendipity happening just a few miles away made for one of the most packed hololive weekends LA has seen in some time.
Speaking of, we’ll also be publishing a Serendipity-focused article really soon! Look out for that one, since we may have something special in store…
Personal Afterthoughts
Despite being preoccupied with different events, activations, and meetups inside and outside of the venue, Anime Expo this year was still really fun.
Just like last year, I think there not being a dedicated hololive booth was fine, since it gave me a chance to visit other booths and panels going on.
I was able to attend a panel hosted by nyarla, writer of popular video game Need Streamer Overload (Needy Girl Overdose in Japan).
nyalra is actually a big hololive English fan, and after asking him a question about discovering hololive, he answered that it was one of the ways he’s trying to learn English. I even got to take pictures with mine and his Gigi Murin plushie (he actually covered it in his social media posts and even in his personal blog).
I had the chance to connect with old and new acquaintances on the show floor, learning about their booth and their collaboration opportunities with hololive production.
I think I’ve found a good middle ground in my coverage, making sure to cover the things I need to cover while not burning myself out.
As with previous Anime Expos, all the fun really came down to connecting with friends and the community on the things I love and enjoy. So I’m thankful to be part of the hololive community, and I’m grateful to be able to help other fans in some way in their own activities during the Anime Expo weekend.
For now, that's a wrap on Anime Expo 2026. Here’s to the next one!
-hololive TODAY
