Fan Project Spotlight: Myth LightBox Ad in Hong Kong
By Yumi | Edited by Tomato
September 14, 2026 8:20 PM PT
“As a Myth fan from Hong Kong, I wanted to show our support for Myth~ Send our love to them and let them know there are also a bunch of fans in Hong Kong who love them very much.”
- Hellboy Rodman, main organizer behind the project
To celebrate hololive English -Myth-'s upcoming 6th anniversary, Hong Kong-based fan group Holo MYTH Fans HK is running a new LightBox ad in support of the group!
A Light in the Darkness
hololive English -Myth- has been around since September 2020, and the group is now at its 6-year mark!
Back in 2025, to celebrate Myth's 5th anniversary, the team at Holo MYTH Fans HK ran a LightBox ad, which is a lit display box showcasing ads (and in this case artwork) right by the Yau Ma Tei station, illuminated both day and night.
Just as Myth brought joy to fans back in 2020, the Hong Kong fans made sure that joy could reach anywhere in the world, no matter the location!
So now that Myth's 6th anniversary is here, the Hong Kong fans are back with another LightBox ad in 2026, this time called...
【Everlasting Melody】
The fundraising goal was $12,000 HKD (approximately $1,500 USD), and it reached its goal with a final amount of $12,588 HKD!
The funds helped cover the cost of the ad itself, along with supporting this year's creative team featuring illustrator @Sanni and graphic designer @Modeee.
Donations over $500 HKD ($65 USD) will receive a random Myth-themed guitar pick (one of five possible designs, one per talent), while donations over $800 HKD ($105 USD) will receive the full set of five guitar picks, along with the original fan artwork.
“When I thinking about what interaction the band performers would do with the audiences, the experience of attending Calli’s MV shooting was coming out of my mind, which is similar to a live performance. And after finishing the shooting, the guitarist has given me a pick that becomes one of my cherished memories. Therefore, the guitar picks are chosen as the reward”
- Hellboy Rodman
The LightBox this year is located at Hin Keng Station, running from September 11th to 17th. Check out some of the photos we have during a fan gathering at the station!
(Photo credits to @theMDRMerc)
When the Moment Is Right...
For Hellboy Rodman, this project is deeply personal, tied to how they first found their way to Myth:
"The beginning of the story was very common. One day I saw a clip of Gura’s ‘A,’ which piqued my interest, so I started finding more videos to watch, and then, I found Calli. I was totally attracted to her at the very first time, and after watching her MV of ‘Excuse My Rudeness, But Could You Please RIP?’ I know she is gonna be my ONLY KAMI OSHI. Her lore; outfit design; songs, and personality make me keep an eye on her, and I’m very grateful that I can meet her. Back then, when I was at my lowest, those negative thoughts kept dragging me down. But ‘End of a Life’ saved me, which gave me hope and made me think that my Oshi is also working so hard for her dreams. What right do I have to call myself her fan? To repay this kindness, I want to do as much as I can to spread out her and Myth's name, which lets more people know about them, and maybe even become their fans."
- Hellboy Rodman
Sometimes, it's hard to figure out when the right moment is. Every decision we make, every paths we take, every struggle we face. Yet, there's one thing that we know for sure:
Even if the years come and go…
That we will cut a path through the never-ending sky…
That in every universe, we always meant to meet…
We'll always find a way to…
Reunite!
