hololive at Anime Expo 2026: Booths, Activities, and a Serendipitous Weekend

Written By Don Shander Andrada

It's that time of year again! Anime fans across the US and globally are gearing up for another season of conventions including Anime Expo, the biggest anime convention in the US, and this time, hololive fans have even more to look forward to at AX.

Anime Expo 2026 runs July 2–5 at the Los Angeles Convention Center, overlapping directly with the hololive English's 4th Concert -Serendipity-. The concert takes place July 3–4 at the Shrine Auditorium just a few miles away, but more on the concert in a future article!

There's no standalone hololive production booth at AX this year, but the huge lineup of collaboration booths more than makes up for it. Anique, AmiAmi, FuRyu, and many others are all bringing hololive-related activities to the show floor.

Here's a quick look at everything confirmed so far:

  • Anique × hololive English "Diner Caravan" at the Anique booth, West Hall #2328

  • FEEL TECH × hololive English at FestivAX JPN booth, South Hall #2214

  • AmiAmi × hololive English 4th Concert -Serendipity- at AmiAmi booth, South Hall #314

  • FuRyu × hololive English “Photo booth + printing machine” at FuRyu booth, South Hall #3306

  • Ultra PRO × hololive OFFICIAL CARD GAME at Ultra PRO booth, West Hall #3512

  • Rimi Star Production × hololive “Pliffin Gacha” at Rimi Star Production booth, West Hall #176/178 (AX)

  • hololive BASE × Round1 at CyberAgent ANIME booth, South Hall #320

  • Mori Calliope x Anime Jungle at Anime Jungle booth, South Hall #725

  • Bandage Brigade x hololive English -Justice- “Autofister” Merch at Bandage Brigade booth, West Hall #170

  • VTuber Cosplay Gathering at Site #4, on July 4 from 1:00 PM to 2:00 PM

Don't know where the booths or halls are? For the official list of hours and maps at Anime Expo 2026, you can find it on the AX website here.

With that in mind, let’s look at the full list of details on each booth below.

Anique × hololive English "Diner Caravan"

Anique Booth, West Hall #2328

Anique's first-ever Anime Expo exhibition centers on "Diner Caravan," a new, officially-licensed line of merchandise featuring hololive English, all built around a classic American diner theme.

hololive English -Advent- members appear as the diner's staff, with Ouro Kronii and Mori Calliope joining as special guests. All artwork is original and illustrated by Shugao-sensei.

The booth will carry the full “Diner Caravan” lineup, including AX-exclusive pre-assembled character bundles in special packaging not sold elsewhere. Online sales open July 6 through Anique's e-commerce partner, GonkBonk.

See the official site for the collaboration here.

FEEL TECH × hololive English

FestivAX JPN Booth, South Hall #2214

FEEL TECH x hololive English is a haptic device experience letting fans physically feel the human sensations of hololive English talents.

Heartbeats, dance steps, high-fives, and more are synchronized to on-screen actions, significantly enhancing immersion and realism between fan and oshi.

It's quite the unique offering compared to other merch-driven booths elsewhere at AX, but it could be an interesting experience and open opportunities for new, creative expression.

AmiAmi × hololive English 4th Concert -Serendipity-

AmiAmi Booth, South Hall #314

AmiAmi is an official sponsor of hololive English 4th Concert -Serendipity-, and its AX booth will carry the concert's official merchandise lineup:

  • Light stick: $35

  • T-shirt (L/XL): $35

  • Acrylic keychains: 15 designs, $15 each

  • Stickers: 15 designs, $10 each

The Amiami booth will also host a “Wishing Wall”, where fans can write messages, goals, or wishes and add it alongside the messages of hololive English talents and fellow fans of the community.

 
 

FuRyu × hololive English

FuRyu Booth, South Hall #3306

FuRyu is running two separate hololive English collaborations at its booth:

  • YESfoto archive photo booth: Free collaboration photos with hololive English talent designs. Numbered passes are distributed at the booth starting at opening each day, while supplies last. Free play is exclusive to AX 2026.

 
 

  • SUKELU factory printing machine: A separate part of the booth where fans can create their own custom clear sheet featuring hololive English designs. Free tickets are distributed at booth opening daily, also while supplies last.

Ultra PRO × hololive OFFICIAL CARD GAME

Ultra PRO Booth, West Hall #3512

Ultra PRO's AX-exclusive item is a 2026 Limited Edition convention-exclusive hololive decal playmat featuring artwork of hololive English -Advent- and hololive English -Justice-.

 
 

Rimi Star Production × hololive — Pliffin Gacha

Rimi Star Production Booth, West Hall #176/178

Rimi Star's hololive-themed Pliffin Gacha debuts at Anime Expo this year!

Get the chance to pull plushies of either Raora, Fubuki, Bae, or Kronii! Pulls are $25 each.

 
 

hololive BASE × Round1 at CyberAgent ANIME

CyberAgent ANIME Booth, South Hall #320

hololive BASE and Round1 are partnering for AX 2026, with hololive BASE goods available at the CyberAgent ANIME booth along with an AX-exclusive hololive BASE-themed Round1 USA 1-Free-Play game card when you complete the prize challenge.

The Round1 Prize Challenge:

  • Follow both the Round1 USA and hololive BASE official accounts

  • Play the crane game

  • Receive a limited-edition card featuring the hololive BASE 2026 key visual

The card will also be purchasable at a later date.

 
 

Mori Calliope x Anime Jungle at Anime Jungle booth

Anime Jungle Booth, South Hall #725

Mori Calliope is hosting a special pop-up store at AX!

Located at the Anime Jungle booth, the pop-up will carry her entire post-major-debut merchandise lineup.

Additionally, limited-edition Reimei Compass T-shirts will go on sale. A venue-exclusive original shopping bag comes free with any purchase at the booth.

Outside of Anime Expo itself, the pop-up store can also be found at Anime Jungle's main storefront in Little Tokyo through July 12.

But wait, there’s more! Beyond the activities of Anime Expo, Calli will be celebrating the release of the Blu-ray for her 2nd Concert, "Grimoire"! She’ll be hosting a world premiere screening on July 11 and 12 at the Alamo Drafthouse Cinema Downtown Los Angeles.

Tickets are $25 and go on sale July 2 at 10 AM PT through the theater's website.

Read more on the official Universal Music Japan website.

 
 

Bandage Brigade x hololive English
-Justice- “Autofister” Merch

Bandage Brigade booth, West Hall #170

A limited quality of merch from the previous Bandage Brigade x hololive English -Justice- will be available at Bandage Brigade’s booth at AX2026!

The collaboration merch, featuring Cecilia Immergreen and Gigi Murin, includes jackets, hats, socks, shirts, and keychains!

Why No hololive Booth at Anime Expo This Year?

Without a hololive booth on the floor this year, hololive at Anime Expo 2026 will definitely be more collaboration-driven.

Since the holoEN concert is right around the corner, it kind of makes sense why. But that doesn’t mean fans won’t have the chance to celebrate both at the same time!

The AmiAmi booth in particular actually leads into Serendipity itself, giving concert-goers the chance to pick up official merchandise and contribute to the Wishing Wall before attending the concert on Friday and Saturday of the Anime Expo weekend.

With all of these booths in mind, we'll continue to update this list as more activations are announced.

 
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Don Shander Andrada
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hololive English 4th Concert -Serendipity- Coming to Cinemas Worldwide