hololive at Anime Expo 2026: Booths, Activities, and a Serendipitous Weekend

Updated
Written By Don Shander Andrada

It's that time of year again! Anime fans across the US and globally are gearing up for another season of conventions including Anime Expo, the biggest anime convention in the US, and this time, hololive fans have even more to look forward to at AX.

Anime Expo 2026 runs July 2–5 at the Los Angeles Convention Center, overlapping directly with the hololive English's 4th Concert -Serendipity-. The concert takes place July 3–4 at the Shrine Auditorium just a few miles away, but more on the concert in a future article!

There's no standalone hololive production booth at AX this year, but the huge lineup of collaboration booths more than makes up for it. Anique, AmiAmi, FuRyu, and many others are all bringing hololive-related activities to the show floor.

Here's a quick look at everything confirmed so far:

Don't know where the booths or halls are? For the official list of hours and maps at Anime Expo 2026, you can find it on the AX website here.

With that in mind, let’s look at the full list of details on each booth below.

Anique × hololive English "Diner Caravan"

Anique Booth, West Hall #2328

Anique's first-ever Anime Expo exhibition centers on "Diner Caravan," a new, officially-licensed line of merchandise featuring hololive English, all built around a classic American diner theme.

hololive English -Advent- members appear as the diner's staff, with Ouro Kronii and Mori Calliope joining as special guests. All artwork is original and illustrated by Shugao-sensei.

The booth will carry the full “Diner Caravan” lineup, including AX-exclusive pre-assembled character bundles in special packaging not sold elsewhere. Online sales open July 6 through Anique's e-commerce partner, GonkBonk.

See the official site for the collaboration here.

FEEL TECH × hololive English

FestivAX JPN Booth, South Hall #2214

FEEL TECH x hololive English is a haptic device experience letting fans physically feel the human sensations of hololive English talents.

Heartbeats, dance steps, high-fives, and more are synchronized to on-screen actions, significantly enhancing immersion and realism between fan and oshi.

It's quite the unique offering compared to other merch-driven booths elsewhere at AX, but it could be an interesting experience and open opportunities for new, creative expression.

AmiAmi × hololive English 4th Concert -Serendipity-

AmiAmi Booth, South Hall #314

AmiAmi is an official sponsor of hololive English 4th Concert -Serendipity-, and its AX booth will carry the concert's official merchandise lineup:

  • Light stick: $35

  • T-shirt (L/XL): $35

  • Acrylic keychains: 15 designs, $15 each

  • Stickers: 15 designs, $10 each

The Amiami booth will also host a “Wishing Wall”, where fans can write messages, goals, or wishes and add it alongside the messages of hololive English talents and fellow fans of the community.

 
 

FuRyu × hololive English

FuRyu Booth, South Hall #3306

FuRyu is running two separate hololive English collaborations at its booth:

  • YESfoto archive photo booth: Free collaboration photos with hololive English talent designs. Numbered passes are distributed at the booth starting at opening each day, while supplies last. Free play is exclusive to AX 2026.

 
 

  • SUKELU factory printing machine: A separate part of the booth where fans can create their own custom clear sheet featuring hololive English designs. Free tickets are distributed at booth opening daily, also while supplies last.

Ultra PRO × hololive OFFICIAL CARD GAME

Ultra PRO Booth, West Hall #3512

Ultra PRO's AX-exclusive item is a 2026 Limited Edition convention-exclusive hololive decal playmat featuring artwork of hololive English -Advent- and hololive English -Justice-.

 
 

Rimi Star Production × hololive — Pliffin Gacha

Rimi Star Production Booth, West Hall #176/178

Rimi Star's hololive-themed Pliffin Gacha debuts at Anime Expo this year!

Get the chance to pull plushies of either Raora, Fubuki, Bae, or Kronii! Pulls are $25 each.

 
 

hololive BASE × Round1 at CyberAgent ANIME

CyberAgent ANIME Booth, South Hall #320

hololive BASE and Round1 are partnering for AX 2026, with hololive BASE goods available at the CyberAgent ANIME booth along with an AX-exclusive hololive BASE-themed Round1 USA 1-Free-Play game card when you complete the prize challenge.

The Round1 Prize Challenge:

  • Follow both the Round1 USA and hololive BASE official accounts

  • Play the crane game

  • Receive a limited-edition card featuring the hololive BASE 2026 key visual

The card will also be purchasable at a later date.

 
 

Mori Calliope x Anime Jungle at Anime Jungle booth

Anime Jungle Booth, South Hall #725

Mori Calliope is hosting a special pop-up store at AX!

Located at the Anime Jungle booth, the pop-up will carry her entire post-major-debut merchandise lineup.

Additionally, limited-edition Reimei Compass T-shirts will go on sale. A venue-exclusive original shopping bag comes free with any purchase at the booth.

Outside of Anime Expo itself, the pop-up store can also be found at Anime Jungle's main storefront in Little Tokyo through July 12.

But wait, there’s more! Beyond the activities of Anime Expo, Calli will be celebrating the release of the Blu-ray for her 2nd Concert, "Grimoire"! She’ll be hosting a world premiere screening on July 11 and 12 at the Alamo Drafthouse Cinema Downtown Los Angeles.

Tickets are $25 and go on sale July 2 at 10 AM PT through the theater's website.

Read more on the official Universal Music Japan website.

 
 

Bandage Brigade x hololive English
-Justice- “Autofister” Merch

Bandage Brigade booth, West Hall #170

A limited quality of merch from the previous Bandage Brigade x hololive English -Justice- will be available at Bandage Brigade’s booth at AX2026!

The collaboration merch, featuring Cecilia Immergreen and Gigi Murin, includes jackets, hats, socks, shirts, and keychains!

AVIOT x hololive English -Promise- and hololive English -Justice-

AVIOT booth, West Hall #3000

AVIOT x hololive English returns with new models inspired by -Promise- and -Justice- members!

Each collaboration earbud will feature new, exclusively recorded voice guidance in Japanese and English from Hakos Baelz, IRyS, Kronii, Raora Panthera, Cecilia Immergreen, Gigi Murin, and Elizabeth Rose Bloodflame. Things like system alerts for powering on and off, connection status, and several random voicelines.

Both the charging case and earbuds have special designs of the Promise and Justice girls.

Image assets provided by AVIOT: https://x.com/AVIOT_JP/status/2071790839324672465

Chirofish x hololive English Collaboration Merch

Chirofish booth, West Hall #3004

chirofish, who collaborated with hololive EN’s FUWAMOCO, Nerissa Ravencroft, and Gigi Murin previously, will be at Anime Expo 2026 this year!

You can find their merch on sale at their booth in West Hall.

Their merch includes jackets and bags completely themed around them and their mascots!

See Chiro’s full catalogue at Anime Expo here.

hololive English x ohmonah Collaboration Merch

ohmonah booth, South Hall #504

hololive English will be collaborating with ohmonah again for Anime Expo 2026!

This time, they’ll be releasing two new collections featuring Mori Calliope and FUWAMOCO alongside Ninomaei Ina’nis and Hakos Baelz, the previous collaborating talents from hololive English.

Hoodies, bags, keychains, and more!

VTuber Cosplay Gathering

Site #4, on July 4 from 1:00 PM to 2:00 PM

While not a partner booth, Anime Expo will also host a VTuber cosplay gathering on Day 3!

This is open to all cosplayers across the VTuber space, hololive included.

This will be held before holoEN4th Concert Day 2, giving hololive fans the chance to attend both if interested.

Read more on the official spreadsheet: Anime Expo Cosplay Gathering Day 3 - July 4

Find the Cosplayer Gathering Sites Map here or below if you’re not quite sure where Site #4 is.

Honorable Mentions Located Outside of AX

Below, we’ll include official collaboration events, activations, and other tie-ins related to hololive production!

hololive production x Shin-Sen-Gumi Hakata Ramen

Several participating locations in SoCal, from July 1 to July 31

Shin-Sen-Gumi Hakata Ramen is a ramen chain based in Southern-California specializing in tonkotsu ramen and izakaya.

From July 1st to July 31st, the first ever collaboration between hololive production and Shin-Sen-Gumi Hakata Ramen will commence.

The collaboration will star hololive 5th Generation’s Shishiro Botan, as well as all of hololive English -Promise-, which includes IRyS, Ouro Kronii, and Hakos Baelz.

Exclusive collaboration bundle menu and meal sets will be available, each including a special postcard and random stickers with their meal. Availability of these items may be limited based on branch.

Participating locations include the following:

  • Shin-Sen-Gumi Hakata Ramen – Little Tokyo

    • 132 S Central Ave, Los Angeles, CA 90012, United States

    • This location specifically will have a fully-immersive space decorated with window wrappings and table-top standees of the collaborating talents during the collaboration event

  • Shin-Sen-Gumi Hakata Ramen – Gardena

    • 2015 W Redondo Beach Blvd, Ste C, Gardena, CA 90247, United States

  • Shin-Sen-Gumi Hakata Ramen – Fountain Valley

    • 18315 Brookhurst St, Ste 1, Fountain Valley, CA 92708, United States

  • Shin-Sen-Gumi Hakata Ramen – Rosemead

    • 8450 E. Valley Blvd. #103, Rosemead, CA 91770, United States

  • Shin-Sen-Gumi Hakata Ramen & Udon – Irvine

    • Woodbury Town Center, 6404 Irvine Blvd, Irvine, CA 92620, United States

  • Shin-Sen-Gumi 2GO – Gardena

    • 18203 S. Western Ave #104, Gardena, CA 90248

 
 

animate Los Angeles x hololive English 4th Concert -Serendipity-

animate Los Angeles in Torrance, California, from June 30

Official concert merchandise for -Serendipity- will be available at animate Los Angeles! Available while supplies last.

  • Light stick: $35

  • T-shirt (L/XL): $35

  • Acrylic keychains: 15 designs, $15 each

  • Stickers: 15 designs, $10 each

 
 

Why No hololive Booth at Anime Expo This Year?

Without a hololive booth on the floor this year, hololive at Anime Expo 2026 will definitely be more collaboration-driven.

Since the holoEN concert is right around the corner, it kind of makes sense why. But that doesn’t mean fans won’t have the chance to celebrate both at the same time!

The AmiAmi booth in particular actually leads into Serendipity itself, giving concert-goers the chance to pick up official merchandise and contribute to the Wishing Wall before attending the concert on Friday and Saturday of the Anime Expo weekend.

With all of these booths in mind, we'll continue to update this list as more activations are announced.

 
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Don Shander Andrada
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