New COVER Corp. Brand "HLZNTL" to Focus on Video Games and esports
COVER Corp. is introducing a new brand to the industry, one that leans more closely with the gaming culture of entertainment.
image source: twitter.com/hololivetv/
Competitive gaming and esports are just a couple of the themes of focus in “HLZNTL” (Holizontal). More of these initiatives are to be announced in September.
Subtitled "A Community Without Boundaries," HLZNTL will feature talents not only within hololive production but also individuals from outside the company who are active in the gaming community.
The first online event powered by HLZNTL will be the hololive x VALORANT matchup taking place on August 3, 2023, at 19:00 (JST).
This promotional event is held in collaboration with Riot Games and is officially named "hololive x VALORANT MEET UP."
image source: twitter.com/hololivetv/
Ten hololive talents will compete against each other in a custom match, 5v5, in a best-of-three situation.
Participating talents (along with the link to their stream) for this event include:
Team A:
Nakiri Ayame (@NakiriAyame)
Yuzuki Choco (@YuzukiChoco)
Tokoyami Towa (@TokoyamiTowa)
Momosuzu Nene (@MomosuzuNene)
Laplus Darknesss (@LaplusDarknesss)
Team B:
Roboco-san (@Robocosan)
Natsuiro Matsuri (@NatsuiroMatsuri)
Yozora Mel (@YozoraMel)
Murasaki Shion (@MurasakiShion)
Kazama Iroha (@kazamairoha)
Additionally, two more hololive members, Shirakami Fubuki and Shishiro Botan, will be participating as MCs.
The full event can be watched from the hololive production Official YouTube Channel (@hololive), as seen below.
Read more on HLZNTL on the official COVER Corp. note here.
